Do you work in food innovation? The Riddet Institute and High-Value Nutrition (HVN) National Science Challenge invites you to join us for a series of three free online seminars to support high-value nutrition export success. This lunchtime session will also allow time for Q&A, so please bring your questions!

12pm – 1.20pm

(i) Micronutrient Fortification – regulatory landscape and IP insights
(ii) NZ F&B patent insights & Regulatory considerations for brand storytelling

• Peter Brown (Spruson & Ferguson) will compare how New Zealand F&B companies are patenting versus other countries, highlighting risks and opportunities, before diving deeper into micronutrient fortification patents, highlighting some exciting Kiwi innovation in this space.
• Michelle Cubitt (Smart Regulatory Solutions) will take a look at some of the key regulatory considerations for brand storytelling. Topics include how to tell when it is a story and when it is a health claim, when brand names also claims, and the impact of different channels.

12pm – 12.40pm

Global patent trends in food-for-health & Regulatory toolkit for exporting

• Peter will give us an update on the recent global patent filings in food for health to give us a very early read on future product trends and new health target opportunities for the next 5-10 years.
• Michelle will provide some tools to help you ask the right questions when looking at export opportunities, and what to look out for when developing products for export.

12pm – 12.40pm

New health tech IP in food research & Regulatory comparison of key export markets

• Peter will give an overview of new Medtech/Healthtech patents for innovation used in food research, including some of the new approaches being used in the HVN clinical trials.
• Michelle will compare the regulatory landscape between New Zealand and key markets of interest in Asia, North America, and Europe. Comparisons will cover ingredients, labelling, and claims.